Advertisements in today's industry uses gorgeous women. Slim and perfect, they appear flawless. It is supposedly the result of the product being advertised. The effect on teenagers everywhere is less than good.

These advertisements show girls getting flattering attention from males while looking flawless and beautiful. This type of image makes girls think the only way for them to get that kind of attention is for them to be beautiful. While it sells the product, it also lowers the self-esteem of the customer.

Commercials like this are known to lead to extreme depression in impressionable teens. Some companies have foregone this type of publicity, a lot of other companies have not. The biggest problem with this kind of campaign is the people hired to perform in them.

One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.

Teenagers who see these advertisements on TV think they have to look perfect in order to be satisfied in life. This is not a good signal to send out. When teens see commercials like that, they think they have to look like what they see in order to be happy. That is not a good way of thinking.

TV is not the only party guilty of this. Magazines and other periodicals are worse. Flipping through any fashion magazine, girls see their favorite celebrities, or models looking down right gorgeous.This is not a realistic picture.

Some companies are taking a stand against the idea of perfection. Many are using real customers now. That is the best type of advertisement. Even though celebrity endorsement is still a popular form of advertisement, it is not being used as often in the beauty product advertisement. This is taking some of the pressure off.

The problem will not go away over night, but there are steps being taken. Flip through a fashion magazine or a teen oriented magazine once. You will see many cosmetics advertisements now feature normal teenagers. This is a big step in helping the self-esteem of today's youth.

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